Hold onto your fishing hats and pearl snap shirts, folks—River Road Clothing Co. has a new face of the brand, and no, it’s not your bearded cousin Chad who thinks flannel shirts are a personality trait. It’s Roadie the Roadrunner—our very own feathered, fast-footed ambassador of chaos, grit, and questionable decision-making.

Well, we’ve reached the end of 2024, and this one has been wilder than a pack of hogs in the woods. While the scorching Texas heat had us all questioning our life choices—and one more political ad was sure to end with a bullet hole through the TV—your continued support of our little ‘ol business kept us going. Whether you’ve been with us since our humble beginnings or just joined the fam this year, we couldn’t do what we do without you.