Thoughts From The Road

Hold onto your fishing hats and pearl snap shirts, folks—River Road Clothing Co. has a new face of the brand, and no, it’s not your bearded cousin Chad who thinks flannel shirts are a personality trait. It’s Roadie the Roadrunner—our very own feathered, fast-footed ambassador of chaos, grit, and questionable decision-making.

Well, we’ve reached the end of 2024, and this one has been wilder than a pack of hogs in the woods. While the scorching Texas heat had us all questioning our life choices—and one more political ad was sure to end with a bullet hole through the TV—your continued support of our little ‘ol business kept us going. Whether you’ve been with us since our humble beginnings or just joined the fam this year, we couldn’t do what we do without you.

Once upon a time in the mid-20th century, a group of locals decided that Central Texas needed a little more pizzazz in its fall celebrations. They drew inspiration from the rich German heritage of the region and the timeless love affair between Texans and meaty delights washed down with a cold beer. Voilà! Wurstfest was born in 1961, and it's been an annual sausage soiree ever since.

This adorable coloring book, illustrated by our daughter, Ausha, when she was 8 years old, is free to download and share. It features 18 pages of popular Texas symbols.