Dear River Roadies,
Well, we’ve reached the end of 2024, and this one has been wilder than a pack of hogs in the woods. While the scorching Texas heat had us all questioning our life choices—and one more political ad was sure to end with a bullet hole through the TV—your continued support of our little ‘ol business kept us going. Whether you’ve been with us since our humble beginnings or just joined the fam this year, we couldn’t do what we do without you.
Before we move on to 2025, let’s take a moment to reminisce a bit about all we’ve achieved in the last 12 months.
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At the beginning of the year, we introduced you to our new sister brand, Wild Bills Blanks. Since then, we’ve sold hundreds of blank hats to groups and individuals around the world.
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Over the spring and summer months, we introduced some new clothing designs that quickly became fan favorites, including the Rio Peal Snap and UPF Drift Hoodies.
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We collaborated with Shiner on their newest Oktoberfest gear.
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In the fall of this year, we launched a fresh new River Road website to serve our thousands of customers.
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We partnered with Wurstfest for the SIXTH year in a row with all new hats, shirts, and accessories.
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As of today, we have added nearly 4,000 new fans on Instagram or Facebook.
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The Howdy Vintage Ringer was our top product sold throughout the USA.
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And our crackerjack team thwarted a cunning scammer who tried to weasel $70K in custom merch from us. Better luck next time, sucka!
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Our Yearly Survival Guide to Wurstfest in Central Texas